OUR COMMITMENT TO SAFETY
OUR ULTIMATE GOAL: A WORLD WITHOUT ACCIDENTS
For Toyota, safety on the road is - and will always be - one of the top priorities. Toyota commits to continually innovate and improve its safety technologies to offer a safer experience for all. This commitment has been recognized with multiple awards from the Insurance Institute for Highway Safety (IIHS).
For safer driving experiences, Toyota offers an integrated system of active and passive security technologies, bringing together every area of driving.
To assist during parking maneuvers and backing up, Toyota has developed a range of technologies that increases your field of vision. Among these, there are the Backup Cameras with Guidelines for backing into parking spaces, a Rear Cross-Traffic Alert System that warns of the presence of approaching vehicles, and Intelligent Parking Assist that can park a vehicle with only minimal intervention from the driver.
Continually Enhancing Safety
The safety of the Toyota products we offer is key. We continually invest in research in order to enhance and improve the quality of our vehicles and their components, to keep you safe. We aspire to be the leader in the safety field so every drive can be enjoyed in complete confidence and serenity.
Toyota Safety Sense MC1
Toyota believes that everyone deserves a safe driving experience. That's why the Toyota Safety Sense (TSS) suite was developed and comes standard on the majority of our models. This suite of advanced active safety technologies improves driver awareness and vehicle operation.
The integrated TSS system improves safety in three areas: preventing and mitigating certain types of frontal collisions, maintaining the vehicle in its lane and improving night-time driving safety. Road safety starts with the prevention of potential accidents!
The Star Safety SystemTM, launched in 2011, includes six accident prevention technologies that improve the stability, braking and traction of the vehicle.
Excellence that Relies on Quality
The quality, reliability and durability of Toyota vehicles are world-renown, ensuring years of safety on the road.
Safety in Our Communities
Our commitment to safety goes beyond the conception of our vehicles. Toyota partners with various community groups and organizations that work towards raising awareness and improving road safety. From research on road safety to contributing to the development of new collaborative safety technologies and driver education, these organizations work to improve safety on the road.