Welcome to Boulevard Toyota

History of Boulevard Toyota

Boulevard Toyota, founded by Mr. Louis Morisset, was known, in its beginnings in 1988, under the name of Capital Toyota. The dealership has become, over the years, a benchmark in Quebec and Canada, by signing record sales and achieving customer satisfaction levels that are still unmatched today.

Mrs. Anne Morisset, in the family business since 1985, also played a leading role in the growth of the company, including assuming its presidency, starting in 1997. In 2001, Ms. Morisset became the owner of Boulevard Toyota and it was at this time that the company experienced a tremendous boom. In 2009, another family business acquired Boulevard Toyota, the Toyotoshi Group, headed by Mario Toyotoshi. Present in all corners of the globe, this large group has more than 1,500 employees, including nearly 200 in the Quebec City region.

Mr. Toyotoshi proudly continues the Morisset family's values ​​in the company, which explains its repeated successes. These include trust, growth, consideration, and pleasure.

In 2010, the Toyotoshi family acquired Boulevard Lexus. Anne Morisset, through her involvement in the Quebec community, remains an ambassador for both franchises.

Discover all the advantages of doing business with Boulevard Toyota for all of your Toyota needs. At Boulevard Toyota, we will be happy to help you make the right choice for your next vehicle and exceed your service expectations, from our Sales Department to our After-Sales Service Department.

  • A service open until 10pm: You want that!
  • 24-hour vehicle delivery: You want that!
  • Up to $ 10,000 off the demos: You want that!
  • Prestige Club when buying a used car: You want that!
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Discover our pre-owned vehicles today by visiting our inventory. Choose the model that’s best for you and set your payments from the comfort of your home.


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