History

History of Boulevard Toyota

Known on its founding by Mr. Louis Morisset in 1988 under the name Capitale Toyota, Boulevard Toyota has become over the years an industry leader in Quebec and Canada, by setting new records for sales and for customer satisfaction that remain unmatched today.

Mrs. Anne Morrisset, daughter of the company founder, also played an important role in the growth of the company, notably by taking over the company presidency following her father's passing in 2006.

In 2009, another family-owned business acquired Boulevard Toyota and Boulevard Lexus: the Toyotoshi Group, headed by Mr. Mario Toyotoshi. Present in the four corners of the globe, this significant automotive group counts more than 1,500 employees, including 200 here in the Québec region.

Mr. Toyotoshi is proud in fact to carry on applying the values established in the company by the Morisset family, values which go a long way toward explaining Boulevard Toyota's continuing success. Most notable among them, respect for our customers and for the promises we make, the courtesy, transparency and friendliness exhibited by our personnel, and excellence as the ultimate measure of success.